Hiab, part of Cargotec, will sponsor Nordic motorcycle trials champion Eddie Karlsson. Karlsson finished number 10 in the 2015 World Championship and now aims to reach the world number 1 position. The sponsorship deal was signed in October.
In joining forces with Hiab, Karlsson is delighted to be part of another winning team. He says: “Hiab has the same goal as me – to become the number 1 in the world at what we do. I am very happy about this partnership and I think we can really help each other.”
Karlsson, aged 20, started out riding bikes at weekends in his dad’s scrap yard in Gällinge, county Halland, in Sweden’s south-west. He switched to a trials bike at the age of nine. His climb to elite level was rapid and many junior titles followed. Karlsson is now a multiple Swedish champion, who competes professionally for the Honda Montesa team based in Spain and so divides his time between Barcelona and his native Sweden.
Commenting on the sponsorship deal, Hiab President Roland Sundén says: “You know that feeling, when your gut says that something is just right? When I saw Eddie Karlsson’s jaw-dropping skills and learned about his ambition, I realised it was a perfect match. We are very excited to be sponsoring this young talent, and to bring him to our many events.”
Stay tuned for more news, as Hiab will follow Eddie around the world and report on his successes!