Thank you for the replies.
Piston is the right way, arrow to the front, ring gaps at the back.
Yeah runs lovely once it is going.
No haven't touched the carb, might take it off and clean out just to be sure but it runs ok once has started.
Didn't actually check the plug gap but tried a brand new plug, turned the light off and it sparked every time, it might seem a bit weak but not sure how strong & bright the spark should look.
Just can't understand it cos everything seems to be as it should be, it just won't go.