It would be amazing to get more exposure to Trials. And then this would put more money back into the sport and for the riders who put so much time and effort to become top riders. For my sins, I work in media/marketing and you’re so right about exposure. Unless there’s a particular reason to get associated with grass roots advocates (happens quite a lot in board sports, for example - get associated with ‘cool’ etc) then the large companies and/or their agencies simply won’t blink unless there is a big and quantified audience. There’s zero sentiment out there.
Such a tough nut to crack.
nb. If anyone is properly serious in this space then do ping me a pm - happy to kick around.