i ll be the devils advocate.. sales of printed material are in free fall, space on supermarket shelves is impossible to buy, space on wh smith shelves almost as hard local independents wont carry unless its full SOR, paper and printing costs are rising faster than inflation
the market is hideously niche/ specialist SMALL. the specific market is renowned as being low spend.
look away from your target market at other specialist magazines and under stand how they work and if they survive. the best example might be Singletrack magazine based in todmorden.fanatstic product head and shoulders above competitors, small staff highest quality paper printing photography to die for very low subscription prices massive virtual prescence and this in a high end high desposable income market and i dont see any of them driving anything but vans..
if you were on dragons den i guarentee EVERY dragon would be OUT.